Video game publisher and distributor Bigben Interactive along with Hyundai Motor Company are joining forces as Hyundai will be the main partner of the 2017 eSports WRC Championship. It will rightfully be named eSports WRC powered by Hyundai as players compete on WRC 6, the official FIA World Rally Championship (WRC) game.

For the second year of the championship, Hyundai, which operates a three-car team in the WRC, will be offering a premium Hyundai i20, worth 20,000 euros, to the winner of the competition.

In 2017, Hyundai Motorsport is competing with a spectacular new-generation World Rally Car. The Hyundai i20 Coupe WRC, a 380HP version of the road car, can reach 60mph in less than 4 seconds. It is Hyundai’s third new car in the headline World Rally Car category since returning to the Championship in 2014.

 “After a first year of partnership, we are really excited to be part of the eSports WRC adventure for a new year,” said Scott Noh, Director of Hyundai Motor’s Overseas Marketing Group. “The eSports WRC championship is the perfect way for people around the world to be part of the WRC family by competing in online rallies in parallel to the official ones. Last year the tournament gathered thousands of virtual drivers for a year of competition which ended with an amazing live event in Wales. With the new format this year, it’s interesting to follow drivers from January to November and we can already see an intense battle on the podium which sounds exciting for the coming months,” added Noh.

After the first 3 rounds, the championship is led by French driver Nexl, who finished 4th in 2016, and he is followed closely by Speedbooster27 (Germany) and Hesto (Germany). Each round takes place in parallel to a real-life WRC round, putting players in the boots of Thierry Neuville, Hayden Paddon and Dani Sordo and all other WRC stars as they feel the excitement and the pressure of fighting for vital tenths of a second in difficult and challenging conditions.

Source material: Bigben Interactive

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